---
title: "Walmart – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/walmart/"
content_type: "text/markdown"
---

### Tag: Walmart



















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			[
				Trust Me			](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/02/20/trust-me/)





In 2010, I did a TED Talk, titled “Is it Better to be Loyal or Honest?” My talk was based on the idea that humans subscribe to



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/02/20/trust-me/)




			February 20, 2020

			No Comments








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			[
				The Road to Hell is Paved…			](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/12/11/the_road_to_hell_is_paved/)





Six weeks ago I added a blog posting entitled Brands that outrun their story, in which I speculated that Starbucks is having a difficult time



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/12/11/the_road_to_hell_is_paved/)




			December 11, 2009

			5 Comments








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			[
				Something to Buy Into			](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/05/05/something_to_buy_into/)





I’ve been thinking a lot recently about handy tools marketers can use to test their brands for latent story energy. One idea–of which I was



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/05/05/something_to_buy_into/)




			May 5, 2009

			3 Comments








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			[
				When Founder Brands Founder			](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/08/19/when_founder_brands_founder/)





It is interesting to see the vacuum that can be created with the loss of a charismatic leader and the way a brand can founder



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			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/08/19/when_founder_brands_founder/)




			August 19, 2008

			No Comments








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			[
				The Scrooge Effect			](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/06/04/the_scrooge_effect_1/)





I read The Economist, and I generally agree with their point of view, especially on matters of business and finance. A couple of months ago



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/06/04/the_scrooge_effect_1/)




			June 4, 2008

			No Comments








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			[
				The Light and the Dark of Walmart			](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/11/01/the-light-and-the-dark-of-walmart/)





Podcast on CMO (mp3 file), by David Altschul There was an item in Business Week this week about a war-room that Walmart has put together which is



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/11/01/the-light-and-the-dark-of-walmart/)




			November 1, 2005

			No Comments



























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