---
title: "Value of Surprise – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/value-of-surprise/"
content_type: "text/markdown"
---

### Tag: Value of Surprise



















###
			[
				Lifestyles of the Rich and Famous (Brands)			](https://ipa1ewmwkdvx8gk.onstatic.studio/2014/02/24/lifestyles_of_the_rich_and_famous_brands/)





I recently read an essay in The New Yorker by John Suroweiki about the decline of brands. He led with the story of Lululemon, whose



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2014/02/24/lifestyles_of_the_rich_and_famous_brands/)




			February 24, 2014

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