---
title: "Storytelling – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/storytelling/"
content_type: "text/markdown"
---

### Tag: Storytelling



















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			[
				Serious Tips for Silly Humor			](https://ipa1ewmwkdvx8gk.onstatic.studio/2016/09/08/serious-tips-silly-humor/)





My partner, Jim, has just published his first novel, Fish Wielder, an “epically silly epic fantasy of epic proportions.” Of course, I urge you to buy



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2016/09/08/serious-tips-silly-humor/)




			September 8, 2016

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			[
				Archetypes and the Mentor Mistake			](https://ipa1ewmwkdvx8gk.onstatic.studio/2016/07/05/archetypes-mentor-mistake/)





by David Altschul & Jim Hardison Archetype analysis is a popular, and sometimes useful, tool for anchoring a brand in the metaphor of story, but



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2016/07/05/archetypes-mentor-mistake/)




			July 5, 2016

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