---
title: "Southwest – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/southwest/"
content_type: "text/markdown"
---

### Tag: Southwest



















###
			[
				Putting On a Show, Part II			](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/12/01/putting_on_a_show_part_ii/)





A couple of weeks ago I sent out an essay on the magic of retail, based on Michael Francis’s insight that retail, at its best,



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/12/01/putting_on_a_show_part_ii/)




			December 1, 2011

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