---
title: "Relationship Building – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/relationship-building/"
content_type: "text/markdown"
---

### Tag: Relationship Building



















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			[
				Trust Me			](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/02/20/trust-me/)





In 2010, I did a TED Talk, titled “Is it Better to be Loyal or Honest?” My talk was based on the idea that humans subscribe to



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			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/02/20/trust-me/)




			February 20, 2020

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###
			[
				Chicken Nuggets of Truth			](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/10/24/chicken-nuggets-truth/)





On Saturday, my seventeen-year-old daughter surprised me by suggesting that she’d like Wendy’s chicken nuggets for lunch. You may need a little more information to



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			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/10/24/chicken-nuggets-truth/)




			October 24, 2018

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###
			[
				Loyalty Way, Way Beyond Reason			](https://ipa1ewmwkdvx8gk.onstatic.studio/2015/12/15/loyalty-way-way-beyond-reason/)





I’ve been thinking about the power of story—and, in particular, the role of story in building relationships—for a long time. Still, I don’t remember a



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2015/12/15/loyalty-way-way-beyond-reason/)




			December 15, 2015

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