---
title: "Purpose – Page 2 – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/purpose/page/2/"
content_type: "text/markdown"
---

### Tag: Purpose



















###
			[
				When Founder Brands Founder			](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/08/19/when_founder_brands_founder/)





It is interesting to see the vacuum that can be created with the loss of a charismatic leader and the way a brand can founder



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/08/19/when_founder_brands_founder/)




			August 19, 2008

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###
			[
				The Scrooge Effect			](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/06/04/the_scrooge_effect_1/)





I read The Economist, and I generally agree with their point of view, especially on matters of business and finance. A couple of months ago



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/06/04/the_scrooge_effect_1/)




			June 4, 2008

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###
			[
				Waiting for Dinner on the Apprentice			](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/10/11/waiting-for-dinner-on-the-apprentice/)





This Thursday, the task assigned by Donald Trump to his candidates on the Apprentice is to design a character for the Dairy Queen Blizzard, along…



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/10/11/waiting-for-dinner-on-the-apprentice/)




			October 11, 2005

			No Comments





























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