--- title: "Purpose – Character – Experts on Brand Character and Story" language: "en-US" source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/purpose/" content_type: "text/markdown" --- ### Tag: Purpose ### [ Walking Away from Facebook ](https://ipa1ewmwkdvx8gk.onstatic.studio/2019/06/20/walking-away-from-facebook/) I have been watching the “Walking in Memphis” commercial from Facebook’s More Together campaign, and I think it’s an interesting case study in storytelling for [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2019/06/20/walking-away-from-facebook/) June 20, 2019 No Comments ### [ What is Story For? ](https://ipa1ewmwkdvx8gk.onstatic.studio/2017/06/07/what-is-story-for/) “The storytelling monkeys”—that’s an expression my partner Jim has used for years to describe what distinguishes humans from other animals. I always thought it was [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2017/06/07/what-is-story-for/) June 7, 2017 No Comments ### [ Meaning, Purpose and Authenticity ](https://ipa1ewmwkdvx8gk.onstatic.studio/2015/05/14/purpose_and_authenticity/) Every brand I encounter these days is trying to project a sense of authenticity with which it hopes to capture the loyalty of its customers [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2015/05/14/purpose_and_authenticity/) May 14, 2015 No Comments ### [ Having an Enemy Is Not Enough ](https://ipa1ewmwkdvx8gk.onstatic.studio/2014/12/14/having_an_enemy_is_not_enough/) A friend who runs a very large brand asked me what I thought about the value of identifying an enemy, which seems to be a [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2014/12/14/having_an_enemy_is_not_enough/) December 14, 2014 No Comments ### [ Purposely Conflicted ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/10/24/purposely_conflicted/) The Association of National Advertisers held its 100-year anniversary convention recently, and the headline in Advertising Age caught my attention. It said: Purpose-Driven Marketing All [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/10/24/purposely_conflicted/) October 24, 2010 No Comments ### [ Warrior or Mercenary? ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/01/31/warrior_or_mercenary/) I read the Ad Age interview with Bob McDonald, Procter & Gamble’s new CEO, with great interest. Two things jumped out at me–in fact, they [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/01/31/warrior_or_mercenary/) January 31, 2010 2 Comments ### [ The Purpose of Purpose ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/12/23/the_purpose_of_purpose/) It seems like a lot of brands are starting to understand that making the most money isn’t an emotionally engaging reason to exist. Certainly, making [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/12/23/the_purpose_of_purpose/) December 23, 2009 3 Comments ### [ The Road to Hell is Paved… ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/12/11/the_road_to_hell_is_paved/) Six weeks ago I added a blog posting entitled Brands that outrun their story, in which I speculated that Starbucks is having a difficult time [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/12/11/the_road_to_hell_is_paved/) December 11, 2009 5 Comments ### [ Is Your Business a Force for Good? ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/07/17/is_your_business_a_force_for_good/) I’ve been reading a fascinating book, which I have found quite inspiring, called The Necessary Revolution, by Peter Senge. You may already be familiar with [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/07/17/is_your_business_a_force_for_good/) July 17, 2009 1 Comment ### [ Something to Buy Into ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/05/05/something_to_buy_into/) I’ve been thinking a lot recently about handy tools marketers can use to test their brands for latent story energy. One idea–of which I was [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/05/05/something_to_buy_into/) May 5, 2009 3 Comments ### Back to all posts