---
title: "M&Ms – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/mms/"
content_type: "text/markdown"
---

### Tag: M&Ms



















###
			[
				You Can’t Have It All: Embracing the Conflict in Food			](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/01/15/food-conflict-2/)





I heard a sharp intake of breath, quickly stifled. It’s the kind of thing that being a parent has taught me not to ignore…but also



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/01/15/food-conflict-2/)




			January 15, 2020

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###
			[
				The Island of Misfit Foods			](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/01/18/the_island_of_misfit_foods/)





Over the holidays, my partner Jim heard a story likely to disturb the sleep of a lot of food marketers: A friend of mine told



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/01/18/the_island_of_misfit_foods/)




			January 18, 2012

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###
			[
				Character Longevity			](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/11/01/character-longevity/)





The corner of Madison and Vine is littered with the bones of characters whose handlers thought they could “contemporize” them to make them more relevant. 



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/11/01/character-longevity/)




			November 1, 2005

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