--- title: "Metaphors – Character – Experts on Brand Character and Story" language: "en-US" source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/metaphors/" content_type: "text/markdown" --- ### Tag: Metaphors ### [ The Connection Between Strategy and Story ](https://ipa1ewmwkdvx8gk.onstatic.studio/2013/04/30/the_connection_between_strategy_and_story/) For some time now I’ve been trying to understand how strategy and story intersect most effectively. There are some situations in which business strategy and [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2013/04/30/the_connection_between_strategy_and_story/) April 30, 2013 2 Comments ### [ Masters of Metaphor ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/11/12/master_of_metaphor/) There was an interesting article in Ad Age entitled “What I Learned From Working at P&G,” in which a number of highly placed alums reflect [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/11/12/master_of_metaphor/) November 12, 2012 No Comments ### [ Subject: Crash Testing the Google Car ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/06/19/subject_crash_testing_the_google_car/) By now you may already have seen this evocative video of the Google self-driving car in action. If you haven’t, I won’t give it away, [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/06/19/subject_crash_testing_the_google_car/) June 19, 2012 2 Comments ### [ There’s a Zucker Born Every Minute ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/05/24/theres_a_zucker_born_every_minute/) There’s been a lot of buzz about the Facebook IPO and its underwhelming reception. While there are certainly financial and possibly even legal issues at [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/05/24/theres_a_zucker_born_every_minute/) May 24, 2012 No Comments ### [ Facebook Buys Amway ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/04/16/facebook_buys_amway/) Just kidding. The whole Facebook/Amway thing is just a metaphor. Years ago, I was at a large family gathering, and my second cousin George was [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/04/16/facebook_buys_amway/) April 16, 2012 No Comments ### [ Putting On a Show, Part II ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/12/01/putting_on_a_show_part_ii/) A couple of weeks ago I sent out an essay on the magic of retail, based on Michael Francis’s insight that retail, at its best, [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/12/01/putting_on_a_show_part_ii/) December 1, 2011 No Comments ### [ Hey Gang, Let’s Put On a Show! ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/11/08/hey_gang_lets_put_on_a_show/) Sometime back, when we were working on the story framework for Target, then CMO Michael Francis explained the magic of retail to me: At its [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/11/08/hey_gang_lets_put_on_a_show/) November 8, 2011 No Comments ### [ Warrior or Mercenary? ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/01/31/warrior_or_mercenary/) I read the Ad Age interview with Bob McDonald, Procter & Gamble’s new CEO, with great interest. Two things jumped out at me–in fact, they [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/01/31/warrior_or_mercenary/) January 31, 2010 2 Comments ### [ My Brother the Archaeologist ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/01/15/my_brother_the_archaeologist/) When we began this practice, almost a decade ago, I was quite impatient with what I saw as the “pretence of science” that seemed to [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/01/15/my_brother_the_archaeologist/) January 15, 2009 3 Comments ### Back to all posts