--- title: "Meaning – Character – Experts on Brand Character and Story" language: "en-US" source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/meaning/" content_type: "text/markdown" --- ### Tag: Meaning ### [ You Can’t Have It All: Embracing the Conflict in Food ](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/01/15/food-conflict-2/) I heard a sharp intake of breath, quickly stifled. It’s the kind of thing that being a parent has taught me not to ignore…but also [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/01/15/food-conflict-2/) January 15, 2020 No Comments ### [ Walking Away from Facebook ](https://ipa1ewmwkdvx8gk.onstatic.studio/2019/06/20/walking-away-from-facebook/) I have been watching the “Walking in Memphis” commercial from Facebook’s More Together campaign, and I think it’s an interesting case study in storytelling for [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2019/06/20/walking-away-from-facebook/) June 20, 2019 No Comments ### [ The Data Dilemma ](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/03/24/the-data-dilemma/) Building a competitive advantage that is sustainable over time depends on the interplay between data and story. Data alone is just table stakes these days. [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/03/24/the-data-dilemma/) March 24, 2018 No Comments ### [ End of Story ](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/02/07/end-of-story/) A friend of mine is head of marketing at a large retailer. He understands my fascination with story, and he knows how much leverage he [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/02/07/end-of-story/) February 7, 2018 No Comments ### [ Meaning, Purpose and Authenticity ](https://ipa1ewmwkdvx8gk.onstatic.studio/2015/05/14/purpose_and_authenticity/) Every brand I encounter these days is trying to project a sense of authenticity with which it hopes to capture the loyalty of its customers [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2015/05/14/purpose_and_authenticity/) May 14, 2015 No Comments ### [ Made for Laughs ](https://ipa1ewmwkdvx8gk.onstatic.studio/2013/07/15/made_for_laughs/) The kids, excited to see Despicable Me 2, were a typical rowdy, loud bunch, even as the lights went down in the theater. But then [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2013/07/15/made_for_laughs/) July 15, 2013 No Comments ### [ Google Mugs Father Christmas ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/12/13/google_mugs_father_christmas/) I was just starting my annual letter to Santa when I saw a commercial that threatened my entire system of belief. Santa will have to [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/12/13/google_mugs_father_christmas/) December 13, 2012 No Comments ### [ There’s a Zucker Born Every Minute ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/05/24/theres_a_zucker_born_every_minute/) There’s been a lot of buzz about the Facebook IPO and its underwhelming reception. While there are certainly financial and possibly even legal issues at [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/05/24/theres_a_zucker_born_every_minute/) May 24, 2012 No Comments ### [ The Truth in Darkness ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/04/25/the_truth_in_darkness/) Darkness in a television commercial is intriguing. I’m not talking about a lack of illumination as much as an ominous, negative or even creepy quality [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/04/25/the_truth_in_darkness/) April 25, 2011 3 Comments ### [ Give Me Back that Filet O’ Fish, Give Me Back My Self Control ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/04/09/give_me_back_that_filet_o_fish_give_me_back_my_self_control/) I just saw the one-year follow-up to the Give Me Back that Filet O’ Fish commercial from McDonald’s and I was disappointed by the effort. [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/04/09/give_me_back_that_filet_o_fish_give_me_back_my_self_control/) April 9, 2010 2 Comments ### Back to all posts