---
title: "McDonalds – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/mcdonalds/"
content_type: "text/markdown"
---

### Tag: McDonalds



















###
			[
				Give Me Back that Filet O’ Fish, Give Me Back My Self Control			](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/04/09/give_me_back_that_filet_o_fish_give_me_back_my_self_control/)





I just saw the one-year follow-up to the Give Me Back that Filet O’ Fish commercial from McDonald’s and I was disappointed by the effort.



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/04/09/give_me_back_that_filet_o_fish_give_me_back_my_self_control/)




			April 9, 2010

			2 Comments








###
			[
				Fine-Tuning an Image: Corporate Mascots			](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/06/08/fine-tuning-an-image-corporate-mascots/)





McDonald’s is making over Ronald McDonald into a health-conscious, active sports guru. We take a look at some other icon changes and how it affects



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/06/08/fine-tuning-an-image-corporate-mascots/)




			June 8, 2005

			No Comments



























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