---
title: "Juan Valdez – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/juan-valdez/"
content_type: "text/markdown"
---

### Tag: Juan Valdez



















###
			[
				Being Juan Valdez			](https://ipa1ewmwkdvx8gk.onstatic.studio/2007/10/16/being-juan-valdez/)





You know Juan Valdez: He’s been the rugged, mustachioed icon of Colombian coffee since 1960. That’s when a Madison Avenue ad agency, realizing the potential…



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2007/10/16/being-juan-valdez/)




			October 16, 2007

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###
			[
				Who Do You Love?			](https://ipa1ewmwkdvx8gk.onstatic.studio/2007/05/01/who-do-you-love/)





There were compelling reasons to send Juan Valdez off to the old folks home for advertising ex-celebs. The fictional coffee-growing icon had been featured in…



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2007/05/01/who-do-you-love/)




			May 1, 2007

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###
			[
				Refilling the Role of Juan Valdez			](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/05/02/refilling-the-role-of-juan-valdez/)





After 37 years, Carlos Sanchez is hanging up his poncho. What’s that? You say you’ve never heard of him? Well, you probably do know his…



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/05/02/refilling-the-role-of-juan-valdez/)




			May 2, 2006

			No Comments



























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