---
title: "Information versus Story – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/information-versus-story/"
content_type: "text/markdown"
---

### Tag: Information versus Story



















###
			[
				The Data Dilemma			](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/03/24/the-data-dilemma/)





Building a competitive advantage that is sustainable over time depends on the interplay between data and story. Data alone is just table stakes these days.



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/03/24/the-data-dilemma/)




			March 24, 2018

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###
			[
				End of Story			](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/02/07/end-of-story/)





A friend of mine is head of marketing at a large retailer. He understands my fascination with story, and he knows how much leverage he



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/02/07/end-of-story/)




			February 7, 2018

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