---
title: "Guardian versus Commerce – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/guardian-versus-commerce/"
content_type: "text/markdown"
---

### Tag: Guardian versus Commerce



















###
			[
				Trust Me			](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/02/20/trust-me/)





In 2010, I did a TED Talk, titled “Is it Better to be Loyal or Honest?” My talk was based on the idea that humans subscribe to



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/02/20/trust-me/)




			February 20, 2020

			No Comments








###
			[
				Is It Better to Be Loyal or Be Honest?			](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/01/24/is_it_better_to_be_loyal_or_honest_3/)





I noticed recently that, for the first time, Ford took the grand prize in the Polk Automotive Loyalty Awards. That got me thinking about the



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/01/24/is_it_better_to_be_loyal_or_honest_3/)




			January 24, 2011

			No Comments



























### Back to all posts