---
title: "Goldfish – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/goldfish/"
content_type: "text/markdown"
---

### Tag: Goldfish



















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			[
				Mascot Makeover			](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/09/01/mascot-makeover/)





When Pepsico wanted to differentiate its Mug root beer from competing products, it called David Altschul, the co-founder of a small marketing firm called Character…



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			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/09/01/mascot-makeover/)




			September 1, 2006

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			[
				Something Fishy This Way Comes			](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/01/23/something-fishy-this-way-comes/)





Move over, cast of “Four Kings.” Make way, Carrie, Samantha, Charlotte and Miranda. Step aside, Four Seasons. Here comes a quartet of snack-cracker characters to…



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/01/23/something-fishy-this-way-comes/)




			January 23, 2006

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###
			[
				Character Study			](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/10/14/character-study/)





Take a minute to think about the Trix Rabbit. Not easy, mind you. He’s just an advertising image, a means to sell cereal to children…



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/10/14/character-study/)




			October 14, 2005

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