---
title: "Conflict – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/conflict/"
content_type: "text/markdown"
---

### Tag: Conflict



















###
			[
				The Illusion of Simplicity			](https://ipa1ewmwkdvx8gk.onstatic.studio/2016/12/14/the-illusion-of-simplicity/)





Can you capture the essence of a brand in a single word? A couple of days ago, a friend in Dallas raised this question, citing



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2016/12/14/the-illusion-of-simplicity/)




			December 14, 2016

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			[
				Having an Enemy Is Not Enough			](https://ipa1ewmwkdvx8gk.onstatic.studio/2014/12/14/having_an_enemy_is_not_enough/)





A friend who runs a very large brand asked me what I thought about the value of identifying an enemy, which seems to be a



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2014/12/14/having_an_enemy_is_not_enough/)




			December 14, 2014

			No Comments








###
			[
				Purposely Conflicted			](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/10/24/purposely_conflicted/)





The Association of National Advertisers held its 100-year anniversary convention recently, and the headline in Advertising Age caught my attention. It said: Purpose-Driven Marketing All



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/10/24/purposely_conflicted/)




			October 24, 2010

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###
			[
				Conflict as a Source of Joy			](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/05/29/conflict_as_a_source_of_joy/)





Earlier this year David Altschul sent along links to a couple of TED talks that we found interesting and that we thought might be relevant



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/05/29/conflict_as_a_source_of_joy/)




			May 29, 2009

			1 Comment



























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