---
title: "California Raisins – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/california-raisins/"
content_type: "text/markdown"
---

### Tag: California Raisins



















###
			[
				The Balancing Act of Building a Character			](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/07/04/the-balancing-act-of-building-a-character/)





Virtually every brand character is originally created as a tactical, short-term effort to solve a specific advertising problem. But if the character strikes a chord…



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/07/04/the-balancing-act-of-building-a-character/)




			July 4, 2005

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