---
title: "Brand Identity – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/brand-identity/"
content_type: "text/markdown"
---

### Tag: Brand Identity



















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			[
				Chicken Nuggets of Truth			](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/10/24/chicken-nuggets-truth/)





On Saturday, my seventeen-year-old daughter surprised me by suggesting that she’d like Wendy’s chicken nuggets for lunch. You may need a little more information to



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			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/10/24/chicken-nuggets-truth/)




			October 24, 2018

			No Comments








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			[
				Google Mugs Father Christmas			](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/12/13/google_mugs_father_christmas/)





I was just starting my annual letter to Santa when I saw a commercial that threatened my entire system of belief. Santa will have to



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/12/13/google_mugs_father_christmas/)




			December 13, 2012

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			[
				Nike Wins Gold			](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/08/13/nike_wins_gold/)





I was at a five-year-old’s birthday party on this last Sunday of the Olympics. A bunch of the parents were sitting around in the shade



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/08/13/nike_wins_gold/)




			August 13, 2012

			9 Comments








###
			[
				Amping Up the Electric Car Story			](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/06/05/amping_up_the_electric_car_story/)





There was a funny article in AdAge this past week about Nissan and Renault airing essentially the same commercial for two competing electric cars. (In



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/06/05/amping_up_the_electric_car_story/)




			June 5, 2011

			No Comments








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			[
				The Overdog’s Dilemma: What Happens When Challengers Win?			](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/07/25/the_overdogs_dilemma_what_happens_when_challengers_win/)





Does the recent commotion about the shortcomings of the new iPhone seem out of proportion to both the problem and the newsworthiness of the whole



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			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/07/25/the_overdogs_dilemma_what_happens_when_challengers_win/)




			July 25, 2010

			No Comments








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			[
				Long-term Greedy Is a Story; Quarterly Earnings Is Not			](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/06/11/long_term_greedy/)





I’ve been trying to make sense–story sense–of the Goldman Sachs fiasco. After all, for years we’ve been saying that you don’t really have a brand



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			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/06/11/long_term_greedy/)




			June 11, 2010

			2 Comments








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			[
				The Scrooge Effect			](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/06/04/the_scrooge_effect_1/)





I read The Economist, and I generally agree with their point of view, especially on matters of business and finance. A couple of months ago



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/06/04/the_scrooge_effect_1/)




			June 4, 2008

			No Comments



























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