---
title: "Brand Equity – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/brand-equity/"
content_type: "text/markdown"
---

### Tag: Brand Equity



















###
			[
				Is Your Brand a Fading Icon?			](https://ipa1ewmwkdvx8gk.onstatic.studio/2014/10/05/is_your_brand_a_fading_icon/)





At the end of a recent NYT article about RadioShack was a quote that caught my eye. The head of a turnaround advisory firm, insisting



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2014/10/05/is_your_brand_a_fading_icon/)




			October 5, 2014

			No Comments








###
			[
				Lifestyles of the Rich and Famous (Brands)			](https://ipa1ewmwkdvx8gk.onstatic.studio/2014/02/24/lifestyles_of_the_rich_and_famous_brands/)





I recently read an essay in The New Yorker by John Suroweiki about the decline of brands. He led with the story of Lululemon, whose



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2014/02/24/lifestyles_of_the_rich_and_famous_brands/)




			February 24, 2014

			1 Comment



























### Back to all posts