--- title: "Brand Characters – Character – Experts on Brand Character and Story" language: "en-US" source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/brand-characters/" content_type: "text/markdown" --- ### Tag: Brand Characters ### [ Breakfast with Flo ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/09/20/breakfast_with_flo/) We did a blog post a couple of months back about the explosion of characters in the car-insurance category. This morning I heard that Flo, [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/09/20/breakfast_with_flo/) September 20, 2011 No Comments ### [ Deconstructionist Advertising: The World’s Most Interesting Ad Your Ad Could Smell Like. In the World. ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/06/17/deconstructionist_advertising_the_worlds_most_interesting_ad_your_ad_could_smell_like_in_the_world/) As if I hadn’t already spent entirely too much time thinking about the Burger King king recently, I decided to see if he had his [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/06/17/deconstructionist_advertising_the_worlds_most_interesting_ad_your_ad_could_smell_like_in_the_world/) June 17, 2011 3 Comments ### [ Brand Characters Never Get Depressed ](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/10/30/brand_characters_never_get_depressed/) We’ve been fielding a lot of calls over the last few weeks from folks wanting to spruce up their brand characters. Since we started our [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/10/30/brand_characters_never_get_depressed/) October 30, 2008 No Comments ### [ The Ghost of Jared’s Pants ](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/01/28/the-ghost-of-jareds-pants/) I was in a Subway the other day—the restaurant, not the train. I like Subway. I feel good about myself (read: healthy) when I eat [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/01/28/the-ghost-of-jareds-pants/) January 28, 2008 No Comments ### [ Being Juan Valdez ](https://ipa1ewmwkdvx8gk.onstatic.studio/2007/10/16/being-juan-valdez/) You know Juan Valdez: He’s been the rugged, mustachioed icon of Colombian coffee since 1960. That’s when a Madison Avenue ad agency, realizing the potential… [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2007/10/16/being-juan-valdez/) October 16, 2007 No Comments ### [ Who Do You Love? ](https://ipa1ewmwkdvx8gk.onstatic.studio/2007/05/01/who-do-you-love/) There were compelling reasons to send Juan Valdez off to the old folks home for advertising ex-celebs. The fictional coffee-growing icon had been featured in… [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2007/05/01/who-do-you-love/) May 1, 2007 No Comments ### [ Mascot Makeover ](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/09/01/mascot-makeover/) When Pepsico wanted to differentiate its Mug root beer from competing products, it called David Altschul, the co-founder of a small marketing firm called Character… [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/09/01/mascot-makeover/) September 1, 2006 No Comments ### [ Licensology: Character Principles ](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/07/01/licensology-character-principles/) In marketing, the most important function of a brand character is to serve as a point of emotional connection between the brand and its audience.  [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/07/01/licensology-character-principles/) July 1, 2006 No Comments ### [ Refilling the Role of Juan Valdez ](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/05/02/refilling-the-role-of-juan-valdez/) After 37 years, Carlos Sanchez is hanging up his poncho. What’s that? You say you’ve never heard of him? Well, you probably do know his… [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/05/02/refilling-the-role-of-juan-valdez/) May 2, 2006 No Comments ### [ Something Fishy This Way Comes ](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/01/23/something-fishy-this-way-comes/) Move over, cast of “Four Kings.” Make way, Carrie, Samantha, Charlotte and Miranda. Step aside, Four Seasons. Here comes a quartet of snack-cracker characters to… [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/01/23/something-fishy-this-way-comes/) January 23, 2006 No Comments ### Back to all posts