---
title: "Apple – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/apple/"
content_type: "text/markdown"
---

### Tag: Apple



















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			[
				The Overdog’s Dilemma: What Happens When Challengers Win?			](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/07/25/the_overdogs_dilemma_what_happens_when_challengers_win/)





Does the recent commotion about the shortcomings of the new iPhone seem out of proportion to both the problem and the newsworthiness of the whole



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			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/07/25/the_overdogs_dilemma_what_happens_when_challengers_win/)




			July 25, 2010

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