---
title: "Angel Soft – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/tag/angel-soft/"
content_type: "text/markdown"
---

### Tag: Angel Soft



















###
			[
				Brands with Character			](https://ipa1ewmwkdvx8gk.onstatic.studio/2004/05/01/brands-with-character/)





As she struggled to revamp Georgia-Pacific Corp’s Angel Soft toilet tissue in 2003, Jill Mattos had to reckon with the angel problem. It seemed like…



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2004/05/01/brands-with-character/)




			May 1, 2004

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