--- title: "clients – Character – Experts on Brand Character and Story" language: "en-US" canonical_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/clients-old/" source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/clients-old/" content_type: "text/markdown" --- ### Chapter three: The Illuminati ![](https://ipa1ewmwkdvx8gk.onstatic.studio/wp-content/uploads/2019/12/YeOldeClientList-259x300.png) ## our Client list Our Story Framework analysis and strategic recommendations have been transformational for some of the world’s most valuable brands including: Allstate Amazon - Alexa - Amazon - Amazon Halo - Amazon Pay - AWS - Kindle Andela Annie’s Homegrown Anheuser-Busch InBev - Blue Point Brewery - Bud Light - Goose Island Brewery The Bazooka Companies - Push Pop Boyd Coffee Company - Boyd’s Coffee - Coffee House Roasters - Italia D’Oro - Viaggio Benson Hill Beam Suntory - Knob Creek Bimbo USA - Eureka! Cadbury Adams - Bubbaloo Gum Campbell’s Cadbury Trebor Bassett - Bassetts Liquorice Allsorts Cereal Partners Worldwide - Chocapic Cereal Chick-fil-A Colombian Coffee Federation - Juan Valdez Compassion International ConAgra Foods - Orville Redenbacher Popcorn - Vlasic DaimlerChrysler - Chrysler Deschutes Brewery Discovery Networks - Discovery Kids - Discovery en Español - Liv Dr Pepper Snapple Group - 7UP - Crush - Hawaiian Punch - Snapple - Sunkist Diageo - Captain Morgan Spiced Rum E & J Gallo Winery - Apothic - Dark Horse - Gallo Family Vineyards - Intuition - Kingdom - The Naked Grape - Prophecy - Redwood Creek - Turning Leaf Edible Arrangements Energizer Fossil Group - Fossil Foster Farms Frito-Lay - Cheetos - Flat Earth - Lay’s - Stacy’s - Sun Chips - Tostitos The General Insurance General Mills - Bisquick - Cheerios - Cinnamon Toast Crunch - Cocoa Puffs - Green Giant - Hamburger Helper - Honey-Nut Cheerios - Lucky Charms - New Product Innovation - Pillsbury - Trix - Yoplait General Motors Georgia-Pacific - Angel Soft - Brawny - Dixie - Quilted Northern - Sparkle - Vanity Fair GoDaddy Grupo Bimbo - Bimbo Bear - Gansito - Nito - Tia Rosa Hearst/King Features - Popeye Henkel - All - Dial Soap - Persil - Snuggle Hershey - Hershey’s Chocolate Invista - Antron - Cordura - Dacron - Stainmaster Johnson & Johnson - Johnson’s Kasasa Kellogg Company - Club Crackers - Rice Krispies - Frosties Kraft Foods - A.1. - Cheez Whiz - Kool-Aid - Kraft Singles - Kraft Mac & Cheese - Miracle Whip Laughing Cow Maytag Corporation M&M/Mars - 3Musketeers - Extra Gum Magic Hat Brewery McCormick McDonald’s Merck - Dr. Scholl’s Microsoft - New Product Innovation MillerCoors - Coors Banquet - Coors Light Nabisco - Trolli Candy NatureSweet - NatureSweet Tomatoes - Brighthouse Nestlé/Purina - Café Memento - Beggin’ Strips - Maggi - Mighty Dog - New Product Innovation - Wonka Optum Pearl/Hotel Emma Pepperidge Farm - Goldfish - Pepperidge Farm Brand - Milano PepsiCo - Fuelosophy - Mirinda - Mug Rootbeer - New Product Innovation - PepsiCo Global Snacks Perdue Farms Pirate’s Booty Portland Trail Blazers Procter & Gamble - Ariel - Charmin - Dawn - Head & Shoulders - Herbal Essences - Kandoo - Mr. Clean - Old Spice - Pampers - Pantene - Pringles - Rejoice - Secret - Tide Quaker Oats - Cap’n Crunch - Quaker Oats Robert’s American Gourmet Safeway - Lucerne Samsung Sam’s Club SC Johnson - Scrubbing Bubbles 7-Eleven - 7-Eleven - Speedway - Laredo Taco Company Shure Silver Ventures Starbucks - Starbucks - Seattle’s Best Coffee Sunset Grown Tabasco Target Time Warner - AOL Tixie Travelocity Unilever - Paddle Pop Ice Cream - Snuggle United HealthCare Veritiv Verizon Wireless Walmart - Great Value - Sam’s Club - Walmart Wendy’s WhiteWave Foods - Silk Wingstop **Allstate** **Amazon** : Alexa : Amazon : Amazon Pay : Kindle **Annie’s Homegrown** **Anheuser-Busch InBev** : Blue Point Brewery : Bud Light : Goose Island Brewery **Boyd Coffee Company** : Boyd’s Coffee : Coffee House Roasters : Italia D’Oro : Viaggio **Beam Suntory** : Knob Creek **Bimbo USA** : Eureka! **Cadbury Adams** : Bubbaloo Gum **Cadbury Trebor Bassett** : Bassetts Liquorice Allsorts **Cereal Partners Worldwide** : Chocapic Cereal **Chick-fil-A** **Colombian Coffee Federation** : Juan Valdez **Compassion International** **ConAgra Foods** : Orville Redenbacher Popcorn : Vlasic **DaimlerChrysler** : Chrysler **Deschutes Brewery** **Discovery Networks** : Discovery Kids : Discovery en Español : Liv **Dr Pepper Snapple Group** : 7UP : Crush : Hawaiian Punch : Snapple : Sunkist **Diageo** : Captain Morgan Spiced Rum **E & J Gallo Winery** : Apothic : Dark Horse : Gallo Family Vineyards : Intuition : Kingdom : The Naked Grape : Prophecy : Redwood Creek : Turning Leaf **Edible Arrangements** **Energizer** **Fossil Group** : Fossil **Foster Farms** **Frito-Lay** : Cheetos : Flat Earth : Lay’s : Stacy’s : Sun Chips : Tostitos **General Mills** : Bisquick : Cheerios : Cinnamon Toast Crunch : Cocoa Puffs : Green Giant : Hamburger Helper : Honey-Nut Cheerios : Lucky Charms : New Product Innovation : Pillsbury : Trix : Yoplait **Georgia-Pacific** : Angel Soft : Brawny : Dixie : Quilted Northern : Sparkle : Vanity Fair **Grupo Bimbo** : Bimbo Bear : Gansito : Nito : Tia Rosa **Hearst/King Features** : Popeye **Hershey** : Hershey’s Chocolate **Invista** : Antron : Cordura : Dacron : Stainmaster **Johnson & Johnson** : Johnson’s **** **Kasasa** Kellogg Company: Club Crackers : Rice Krispies : Frosties **Kraft Foods** : A.1. : Cheez Whiz : Kool-Aid : Kraft Singles : Kraft Mac & Cheese : Miracle Whip **Laughing Cow** **Maytag Corporation** **M&M/Mars** : 3Musketeers **Magic Hat Brewery** **McCormick** **McDonald’s** **Merck** : Dr. Scholl’s **Microsoft** : New Product Innovation **MillerCoors** : Coors Banquet : Coors Light **Nabisco** : Trolli Candy **Nature Sweet** : NatureSweet Tomatoes : Brighthouse **Nestlé/Purina** : Café Memento : Beggin’ Strips : Maggi : Mighty Dog : New Product Innovation : Wonka **Pepperidge Farm** : Goldfish : Pepperidge Farm Brand : Milano **PepsiCo** : Fuelosophy : Mirinda : Mug Rootbeer : New Product Innovation : PepsiCo Global Snacks **Perdue Farms** **Pirate’s Booty** **Portland Trail Blazers** **Procter & Gamble** : Ariel : Charmin : Dawn : Head & Shoulders : Herbal Essences : Kandoo : Mr. Clean : Old Spice : Pampers : Pantene : Pringles : Rejoice : Secret : Tide **Quaker Oats** : Cap’n Crunch : Quaker Oats **Robert’s American Gourmet** **Safeway** : Lucerne **** **Samsung   ** **Sam’s Club** **SC Johnson** : Scrubbing Bubbles **** **7-Eleven** Shure **Starbucks** : Seattle’s Best Coffee **Sun Products Corporation** : All : Snuggle **** **Sunset Grown** Target **Time Warner** : AOL **Tixie** **Travelocity** **Unilever** : Paddle Pop Ice Cream : Snuggle **Verizon Wireless** **** **Vlasic** **Wendy’s** **Walmart** : Great Value : Sam’s Club : Walmart **WhiteWave Foods** : Silk **Allstate** **Amazon** : Alexa : Amazon : Kindle **Annie’s Homegrown** **Anheuser-Busch InBev** : Blue Point Brewery : Bud Light : Goose Island Brewery **Boyd Coffee Company** : Boyd’s Coffee : Coffee House Roasters : Italia D’Oro : Viaggio **Beam Suntory** : Knob Creek **Bimbo USA** : Eureka! **Cadbury Adams** : Bubbaloo Gum **Cadbury Trebor Bassett** : Bassetts Liquorice Allsorts **Cereal Partners Worldwide** : Chocapic Cereal **Chick-fil-A** **Colombian Coffee Federation** : Juan Valdez **Compassion International** **ConAgra Foods** : Orville Redenbacher Popcorn : Vlasic **DaimlerChrysler** : Chrysler **Deschutes Brewery** **Discovery Networks** : Discovery Kids : Discovery en Español : Liv **Dr Pepper Snapple Group** : 7UP : Crush : Hawaiian Punch : Snapple : Sunkist **Diageo** : Captain Morgan Spiced Rum **E & J Gallo Winery** : Apothic : Dark Horse : Gallo Family Vineyards : Intuition : Kingdom : The Naked Grape : Prophecy : Redwood Creek : Turning Leaf **Edible Arrangements** **Energizer** **Fossil Group** : Fossil **Foster Farms** **Frito-Lay** : Cheetos : Flat Earth : Lay’s : Stacy’s : Sun Chips : Tostitos **General Mills** : Bisquick : Cheerios : Cinnamon Toast Crunch : Cocoa Puffs : Green Giant : Hamburger Helper : Honey-Nut Cheerios : Lucky Charms : New Product Innovation : Pillsbury : Trix : Yoplait **Georgia-Pacific** : Angel Soft : Brawny : Dixie : Quilted Northern : Sparkle : Vanity Fair **Grupo Bimbo** : Bimbo Bear : Gansito : Nito : Tia Rosa **Hearst/King Features** : Popeye **Hershey** : Hershey’s Chocolate **Invista** : Antron : Cordura : Dacron : Stainmaster **Johnson & Johnson** : Johnson’s **Kellogg Company** : Club Crackers : Rice Krispies : Frosties **Kraft Foods** : A.1. : Cheez Whiz : Kool-Aid : Kraft Singles : Kraft Mac & Cheese : Miracle Whip **Laughing Cow** **Maytag Corporation** **M&M/Mars** : 3Musketeers **Magic Hat Brewery** **McCormick** **McDonald’s** **Merck** : Dr. Scholl’s **Microsoft** : New Product Innovation **MillerCoors** : Coors Banquet : Coors Light **Nabisco** : Trolli Candy **Nature Sweet** : NatureSweet Tomatoes : Brighthouse **Nestlé/Purina** : Café Memento : Beggin’ Strips : Maggi : Mighty Dog : New Product Innovation : Wonka **Pepperidge Farm** : Goldfish : Pepperidge Farm Brand : Milano **PepsiCo** : Fuelosophy : Mirinda : Mug Rootbeer : New Product Innovation : PepsiCo Global Snacks **Perdue Farms** **Pirate’s Booty** **Portland Trail Blazers** **Procter & Gamble** : Ariel : Charmin : Dawn : Head & Shoulders : Herbal Essences : Kandoo : Mr. Clean : Old Spice : Pampers : Pantene : Pringles : Rejoice : Secret : Tide **Quaker Oats** : Cap’n Crunch : Quaker Oats **Robert’s American Gourmet** **Safeway** : Lucerne **Samsung** **SC Johnson** : Scrubbing Bubbles **Shure** **Starbucks** : Seattle’s Best Coffee **Sun Products Corporation** : All : Snuggle **Target** **Time Warner** : AOL **Tixie** **Travelocity** **Unilever** : Paddle Pop Ice Cream : Snuggle **Verizon Wireless** **Wendy’s** **Walmart** : Great Value : Sam’s Club : Walmart **WhiteWave Foods** : Silk **Allstate** **Amazon** : Alexa : Amazon : Kindle **Annie’s Homegrown** **Anheuser-Busch InBev** : Blue Point Brewery : Bud Light : Goose Island Brewery **Boyd Coffee Company** : Boyd’s Coffee : Coffee House Roasters : Italia D’Oro : Viaggio **Beam Suntory** : Knob Creek **Bimbo USA** : Eureka! **Cadbury Adams** : Bubbaloo Gum **Cadbury Trebor Bassett** : Bassetts Liquorice Allsorts **Cereal Partners Worldwide** : Chocapic Cereal **Chick-fil-A** **Colombian Coffee Federation** : Juan Valdez **Compassion International** **ConAgra Foods** : Orville Redenbacher Popcorn : Vlasic **DaimlerChrysler** : Chrysler **Deschutes Brewery** **Discovery Networks** : Discovery Kids : Discovery en Español : Liv **Dr Pepper Snapple Group** : 7UP : Crush : Hawaiian Punch : Snapple : Sunkist **Diageo** : Captain Morgan Spiced Rum **E & J Gallo Winery** : Apothic : Dark Horse : Gallo Family Vineyards : Intuition : Kingdom : The Naked Grape : Prophecy : Redwood Creek : Turning Leaf **Edible Arrangements** **Energizer** **Fossil Group** : Fossil **Foster Farms** **Frito-Lay** : Cheetos : Flat Earth : Lay’s : Stacy’s : Sun Chips : Tostitos **General Mills** : Bisquick : Cheerios : Cinnamon Toast Crunch : Cocoa Puffs : Green Giant : Hamburger Helper : Honey-Nut Cheerios : Lucky Charms : New Product Innovation : Pillsbury : Trix : Yoplait **Georgia-Pacific** : Angel Soft : Brawny : Dixie : Quilted Northern : Sparkle : Vanity Fair **Grupo Bimbo** : Bimbo Bear : Gansito : Nito : Tia Rosa **Hearst/King Features** : Popeye **Hershey** : Hershey’s Chocolate **Invista** : Antron : Cordura : Dacron : Stainmaster **Johnson & Johnson** : Johnson’s **Kellogg Company** : Club Crackers : Rice Krispies : Frosties **Kraft Foods** : A.1. : Cheez Whiz : Kool-Aid : Kraft Singles : Kraft Mac & Cheese : Miracle Whip **Laughing Cow** **Maytag Corporation** **M&M/Mars** : 3Musketeers **Magic Hat Brewery** **McCormick** **McDonald’s** **Merck** : Dr. Scholl’s **Microsoft** : New Product Innovation **MillerCoors** : Coors Banquet : Coors Light **Nabisco** : Trolli Candy **Nature Sweet** : NatureSweet Tomatoes : Brighthouse **Nestlé/Purina** : Café Memento : Beggin’ Strips : Maggi : Mighty Dog : New Product Innovation : Wonka **Pepperidge Farm** : Goldfish : Pepperidge Farm Brand : Milano **PepsiCo** : Fuelosophy : Mirinda : Mug Rootbeer : New Product Innovation : PepsiCo Global Snacks **Perdue Farms** **Pirate’s Booty** **Portland Trail Blazers** **Procter & Gamble** : Ariel : Charmin : Dawn : Head & Shoulders : Herbal Essences : Kandoo : Mr. Clean : Old Spice : Pampers : Pantene : Pringles : Rejoice : Secret : Tide **Quaker Oats** : Cap’n Crunch : Quaker Oats **Robert’s American Gourmet** **Safeway** : Lucerne **Samsung** **SC Johnson** : Scrubbing Bubbles **Shure** **Starbucks** : Seattle’s Best Coffee **Sun Products Corporation** : All : Snuggle **Target** **Time Warner** : AOL **Tixie** **Travelocity** **Unilever** : Paddle Pop Ice Cream : Snuggle **Verizon Wireless** **Wendy’s** **Walmart** : Great Value : Sam’s Club : Walmart **WhiteWave Foods** : Silk ### Chapter Two: The Plot Thickens ### Chapter Four: Mark My Words