---
title: "Jim Hardison – Page 5 – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/author/jhardison/page/5/"
content_type: "text/markdown"
---

### Author: Jim Hardison



















###
			[
				Licensology: Character Principles			](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/07/01/licensology-character-principles/)





In marketing, the most important function of a brand character is to serve as a point of emotional connection between the brand and its audience. 



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2006/07/01/licensology-character-principles/)




			July 1, 2006

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###
			[
				Waiting for Dinner on the Apprentice			](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/10/11/waiting-for-dinner-on-the-apprentice/)





This Thursday, the task assigned by Donald Trump to his candidates on the Apprentice is to design a character for the Dairy Queen Blizzard, along…



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2005/10/11/waiting-for-dinner-on-the-apprentice/)




			October 11, 2005

			No Comments





























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