--- title: "Jim Hardison – Page 4 – Character – Experts on Brand Character and Story" language: "en-US" source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/author/jhardison/page/4/" content_type: "text/markdown" --- ### Author: Jim Hardison ### [ Bread and Redemption: A Killer Brand ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/08/21/bread_and_redemption_a_killer_brand/) Being story guys, we’re always looking for examples of brands that seem to be using story really well. It’s pretty self-serving. We hope that these [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/08/21/bread_and_redemption_a_killer_brand/) August 21, 2011 No Comments ### [ Deconstructionist Advertising: The World’s Most Interesting Ad Your Ad Could Smell Like. In the World. ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/06/17/deconstructionist_advertising_the_worlds_most_interesting_ad_your_ad_could_smell_like_in_the_world/) As if I hadn’t already spent entirely too much time thinking about the Burger King king recently, I decided to see if he had his [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/06/17/deconstructionist_advertising_the_worlds_most_interesting_ad_your_ad_could_smell_like_in_the_world/) June 17, 2011 3 Comments ### [ The Truth in Darkness ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/04/25/the_truth_in_darkness/) Darkness in a television commercial is intriguing. I’m not talking about a lack of illumination as much as an ominous, negative or even creepy quality [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/04/25/the_truth_in_darkness/) April 25, 2011 3 Comments ### [ Co-Opting? T’is the Season ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/01/07/co-opting_tis_the_season/) I hate travelling for the holidays, but there I was, crammed into the middle seat on another airplane on Christmas Eve while a pinch-faced male [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/01/07/co-opting_tis_the_season/) January 7, 2011 4 Comments ### [ The Overdog’s Dilemma: What Happens When Challengers Win? ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/07/25/the_overdogs_dilemma_what_happens_when_challengers_win/) Does the recent commotion about the shortcomings of the new iPhone seem out of proportion to both the problem and the newsworthiness of the whole [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/07/25/the_overdogs_dilemma_what_happens_when_challengers_win/) July 25, 2010 No Comments ### [ Give Me Back that Filet O’ Fish, Give Me Back My Self Control ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/04/09/give_me_back_that_filet_o_fish_give_me_back_my_self_control/) I just saw the one-year follow-up to the Give Me Back that Filet O’ Fish commercial from McDonald’s and I was disappointed by the effort. [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/04/09/give_me_back_that_filet_o_fish_give_me_back_my_self_control/) April 9, 2010 2 Comments ### [ The Purpose of Purpose ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/12/23/the_purpose_of_purpose/) It seems like a lot of brands are starting to understand that making the most money isn’t an emotionally engaging reason to exist. Certainly, making [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/12/23/the_purpose_of_purpose/) December 23, 2009 3 Comments ### [ Politics, Story and the Sitcom Factor ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/11/18/politics_story_and_the_sitcom_factor/) So we’re having a little political intrigue in Portland, Oregon, home of Character LLC. It’s a sadly familiar drama. Apparently, our mayor, Sam Adams, had [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/11/18/politics_story_and_the_sitcom_factor/) November 18, 2009 1 Comment ### [ When Founder Brands Founder ](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/08/19/when_founder_brands_founder/) It is interesting to see the vacuum that can be created with the loss of a charismatic leader and the way a brand can founder [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/08/19/when_founder_brands_founder/) August 19, 2008 No Comments ### [ The Ghost of Jared’s Pants ](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/01/28/the-ghost-of-jareds-pants/) I was in a Subway the other day—the restaurant, not the train. I like Subway. I feel good about myself (read: healthy) when I eat [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2008/01/28/the-ghost-of-jareds-pants/) January 28, 2008 No Comments ### Back to all posts