---
title: "Jim Hardison – Page 3 – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/author/jhardison/page/3/"
content_type: "text/markdown"
---

### Author: Jim Hardison



















###
			[
				Who we are in crisis is who we are			](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/03/18/who-we-are-in-crisis-is-who-we-are/)





Trying to reschedule projects, conduct meetings by video-conference and deal with getting my freshman daughter home from a college that is suddenly shutting down, I’m



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/03/18/who-we-are-in-crisis-is-who-we-are/)




			March 18, 2020

			No Comments








###
			[
				You Can’t Have It All: Embracing the Conflict in Food			](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/01/15/food-conflict-2/)





I heard a sharp intake of breath, quickly stifled. It’s the kind of thing that being a parent has taught me not to ignore…but also



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/01/15/food-conflict-2/)




			January 15, 2020

			No Comments








###
			[
				Walking Away from Facebook			](https://ipa1ewmwkdvx8gk.onstatic.studio/2019/06/20/walking-away-from-facebook/)





I have been watching the “Walking in Memphis” commercial from Facebook’s More Together campaign, and I think it’s an interesting case study in storytelling for



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2019/06/20/walking-away-from-facebook/)




			June 20, 2019

			No Comments








###
			[
				Chicken Nuggets of Truth			](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/10/24/chicken-nuggets-truth/)





On Saturday, my seventeen-year-old daughter surprised me by suggesting that she’d like Wendy’s chicken nuggets for lunch. You may need a little more information to



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/10/24/chicken-nuggets-truth/)




			October 24, 2018

			No Comments








###
			[
				Serious Tips for Silly Humor			](https://ipa1ewmwkdvx8gk.onstatic.studio/2016/09/08/serious-tips-silly-humor/)





My partner, Jim, has just published his first novel, Fish Wielder, an “epically silly epic fantasy of epic proportions.” Of course, I urge you to buy



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2016/09/08/serious-tips-silly-humor/)




			September 8, 2016

			No Comments








###
			[
				A Christmas Monkey Miracle			](https://ipa1ewmwkdvx8gk.onstatic.studio/2015/12/28/a-christmas-monkey-miracle/)





The holidays can be hard. Joyful, but hard. My ten-year-old gave me her Christmas list this morning. She handed it to me over breakfast and



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2015/12/28/a-christmas-monkey-miracle/)




			December 28, 2015

			No Comments








###
			[
				Made for Laughs			](https://ipa1ewmwkdvx8gk.onstatic.studio/2013/07/15/made_for_laughs/)





The kids, excited to see Despicable Me 2, were a typical rowdy, loud bunch, even as the lights went down in the theater. But then



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2013/07/15/made_for_laughs/)




			July 15, 2013

			No Comments








###
			[
				Google Mugs Father Christmas			](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/12/13/google_mugs_father_christmas/)





I was just starting my annual letter to Santa when I saw a commercial that threatened my entire system of belief. Santa will have to



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/12/13/google_mugs_father_christmas/)




			December 13, 2012

			No Comments








###
			[
				Nike Wins Gold			](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/08/13/nike_wins_gold/)





I was at a five-year-old’s birthday party on this last Sunday of the Olympics. A bunch of the parents were sitting around in the shade



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/08/13/nike_wins_gold/)




			August 13, 2012

			9 Comments








###
			[
				Breakfast with Flo			](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/09/20/breakfast_with_flo/)





We did a blog post a couple of months back about the explosion of characters in the car-insurance category. This morning I heard that Flo,



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/09/20/breakfast_with_flo/)




			September 20, 2011

			No Comments





























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