---
title: "David Altschul – Page 7 – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/page/7/"
content_type: "text/markdown"
---

### Author: David Altschul



















###
			[
				Brands with Character			](https://ipa1ewmwkdvx8gk.onstatic.studio/2004/05/01/brands-with-character/)





As she struggled to revamp Georgia-Pacific Corp’s Angel Soft toilet tissue in 2003, Jill Mattos had to reckon with the angel problem. It seemed like…



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2004/05/01/brands-with-character/)




			May 1, 2004

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###
			[
				Pepsi Enlists Canine Help			](https://ipa1ewmwkdvx8gk.onstatic.studio/2002/11/26/pepsi-enlists-canine-help/)





The North American division of the Pepsi-Cola Company is going to the dogs – to a dog, more specifically – to help stimulate sales of



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2002/11/26/pepsi-enlists-canine-help/)




			November 26, 2002

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###
			[
				The Inner Doughboy			](https://ipa1ewmwkdvx8gk.onstatic.studio/2000/03/23/the-inner-doughboy/)





How an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters.



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2000/03/23/the-inner-doughboy/)




			March 23, 2000

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