--- title: "David Altschul – Page 4 – Character – Experts on Brand Character and Story" language: "en-US" source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/page/4/" content_type: "text/markdown" --- ### Author: David Altschul ### [ Is It Better to Be Loyal or Be Honest? ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/01/24/is_it_better_to_be_loyal_or_honest_3/) I noticed recently that, for the first time, Ford took the grand prize in the Polk Automotive Loyalty Awards. That got me thinking about the [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/01/24/is_it_better_to_be_loyal_or_honest_3/) January 24, 2011 No Comments ### [ Is It Better to be Loyal or Honest? TED University 2010 ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/01/11/video-david-at-ted-university-2009-is-it-better-to-be-loyal-or-honest/) [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/01/11/video-david-at-ted-university-2009-is-it-better-to-be-loyal-or-honest/) January 11, 2011 No Comments ### [ Purposely Conflicted ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/10/24/purposely_conflicted/) The Association of National Advertisers held its 100-year anniversary convention recently, and the headline in Advertising Age caught my attention. It said: Purpose-Driven Marketing All [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/10/24/purposely_conflicted/) October 24, 2010 No Comments ### [ Long-term Greedy Is a Story; Quarterly Earnings Is Not ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/06/11/long_term_greedy/) I’ve been trying to make sense–story sense–of the Goldman Sachs fiasco. After all, for years we’ve been saying that you don’t really have a brand [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/06/11/long_term_greedy/) June 11, 2010 2 Comments ### [ The War on Food ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/03/14/the_war_on_food/) A couple of weeks ago I was talking to a senior marketer at a major global food company and he described the current environment as [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/03/14/the_war_on_food/) March 14, 2010 1 Comment ### [ Warrior or Mercenary? ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/01/31/warrior_or_mercenary/) I read the Ad Age interview with Bob McDonald, Procter & Gamble’s new CEO, with great interest. Two things jumped out at me–in fact, they [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2010/01/31/warrior_or_mercenary/) January 31, 2010 2 Comments ### [ The Road to Hell is Paved… ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/12/11/the_road_to_hell_is_paved/) Six weeks ago I added a blog posting entitled Brands that outrun their story, in which I speculated that Starbucks is having a difficult time [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/12/11/the_road_to_hell_is_paved/) December 11, 2009 5 Comments ### [ Brands That Outrun Their Own Story ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/09/23/brands_that_outrun_their_own_story/) We’ve been thinking recently about different kinds of brand stories, and particularly about whether there are some brands whose very success causes them to outrun [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/09/23/brands_that_outrun_their_own_story/) September 23, 2009 4 Comments ### [ Is Your Business a Force for Good? ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/07/17/is_your_business_a_force_for_good/) I’ve been reading a fascinating book, which I have found quite inspiring, called The Necessary Revolution, by Peter Senge. You may already be familiar with [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/07/17/is_your_business_a_force_for_good/) July 17, 2009 1 Comment ### [ Conflict as a Source of Joy ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/05/29/conflict_as_a_source_of_joy/) Earlier this year David Altschul sent along links to a couple of TED talks that we found interesting and that we thought might be relevant [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2009/05/29/conflict_as_a_source_of_joy/) May 29, 2009 1 Comment ### Back to all posts