--- title: "David Altschul – Page 3 – Character – Experts on Brand Character and Story" language: "en-US" source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/page/3/" content_type: "text/markdown" --- ### Author: David Altschul ### [ “Win Games, Sell Tickets” ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/10/16/win_games_sell_tickets/) We were doing Character Camp recently for one of my favorite professional sports teams, digging hard for the truth at the heart of the story [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/10/16/win_games_sell_tickets/) October 16, 2012 No Comments ### [ Subject: Crash Testing the Google Car ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/06/19/subject_crash_testing_the_google_car/) By now you may already have seen this evocative video of the Google self-driving car in action. If you haven’t, I won’t give it away, [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/06/19/subject_crash_testing_the_google_car/) June 19, 2012 2 Comments ### [ There’s a Zucker Born Every Minute ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/05/24/theres_a_zucker_born_every_minute/) There’s been a lot of buzz about the Facebook IPO and its underwhelming reception. While there are certainly financial and possibly even legal issues at [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/05/24/theres_a_zucker_born_every_minute/) May 24, 2012 No Comments ### [ Facebook Buys Amway ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/04/16/facebook_buys_amway/) Just kidding. The whole Facebook/Amway thing is just a metaphor. Years ago, I was at a large family gathering, and my second cousin George was [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/04/16/facebook_buys_amway/) April 16, 2012 No Comments ### [ The Island of Misfit Foods ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/01/18/the_island_of_misfit_foods/) Over the holidays, my partner Jim heard a story likely to disturb the sleep of a lot of food marketers: A friend of mine told [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2012/01/18/the_island_of_misfit_foods/) January 18, 2012 No Comments ### [ Putting On a Show, Part II ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/12/01/putting_on_a_show_part_ii/) A couple of weeks ago I sent out an essay on the magic of retail, based on Michael Francis’s insight that retail, at its best, [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/12/01/putting_on_a_show_part_ii/) December 1, 2011 No Comments ### [ Hey Gang, Let’s Put On a Show! ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/11/08/hey_gang_lets_put_on_a_show/) Sometime back, when we were working on the story framework for Target, then CMO Michael Francis explained the magic of retail to me: At its [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/11/08/hey_gang_lets_put_on_a_show/) November 8, 2011 No Comments ### [ Amping Up the Electric Car Story ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/06/05/amping_up_the_electric_car_story/) There was a funny article in AdAge this past week about Nissan and Renault airing essentially the same commercial for two competing electric cars. (In [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/06/05/amping_up_the_electric_car_story/) June 5, 2011 No Comments ### [ Relationship Insurance? ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/03/07/relationship_insurance/) The last decade of insurance advertising–and car insurance advertising in particular–has been really interesting to watch. Insurance brands have employed a lot of characters and [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/03/07/relationship_insurance/) March 7, 2011 No Comments ### [ Who Loves You? ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/02/14/who_loves_you/) As I’m putting inscribed candy hearts into the last of my Valentines (Be Mine…Luv U…Text Me) I can’t help thinking that the only thing that [ Read More » ](https://ipa1ewmwkdvx8gk.onstatic.studio/2011/02/14/who_loves_you/) February 14, 2011 No Comments ### Back to all posts