---
title: "David Altschul – Character – Experts on Brand Character and Story"
language: "en-US"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/"
content_type: "text/markdown"
---

### Author: David Altschul



















###
			[
				Information versus Story			](https://ipa1ewmwkdvx8gk.onstatic.studio/2022/04/20/information-versus-story/)





My partner Jim and I disagree about very little, but over the years, we have debated the weight he is willing to grant to information



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2022/04/20/information-versus-story/)




			April 20, 2022

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###
			[
				Stories of Fear and Stories of Hope			](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/06/11/stories-of-fear-and-stories-of-hope/)





Four days after the murder of George Floyd, my community was still in a lot of pain. Personally, I was experiencing a kind of emotional



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/06/11/stories-of-fear-and-stories-of-hope/)




			June 11, 2020

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###
			[
				I Get by with a Little Help from My Friends			](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/05/28/i-get-by-with-a-little-help-from-my-friends/)





Over the roughly twenty years that Jim and I have been doing this work, we have often found ourselves talking story strategy with friends who,



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/05/28/i-get-by-with-a-little-help-from-my-friends/)




			May 28, 2020

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###
			[
				Trust Me			](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/02/20/trust-me/)





In 2010, I did a TED Talk, titled “Is it Better to be Loyal or Honest?” My talk was based on the idea that humans subscribe to



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2020/02/20/trust-me/)




			February 20, 2020

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###
			[
				Tony Rogers and Kurt Kane on Courage and Storytelling			](https://ipa1ewmwkdvx8gk.onstatic.studio/2019/12/12/tony-rogers-and-kurt-kane-on-courage-and-storytelling/)





Two of my favorite marketers recently did an episode of the CMO Moves podcast together. Among other things, they do a great job of describing



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2019/12/12/tony-rogers-and-kurt-kane-on-courage-and-storytelling/)




			December 12, 2019

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###
			[
				The Data Dilemma			](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/03/24/the-data-dilemma/)





Building a competitive advantage that is sustainable over time depends on the interplay between data and story. Data alone is just table stakes these days.



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/03/24/the-data-dilemma/)




			March 24, 2018

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###
			[
				Escape from Beacon Rock			](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/03/16/escape-beacon-rock/)





While you’re waiting for the next essay on data and story, I have a more personal piece to offer. It might particularly appeal to you



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/03/16/escape-beacon-rock/)




			March 16, 2018

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###
			[
				End of Story			](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/02/07/end-of-story/)





A friend of mine is head of marketing at a large retailer. He understands my fascination with story, and he knows how much leverage he



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2018/02/07/end-of-story/)




			February 7, 2018

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###
			[
				What is Story For?			](https://ipa1ewmwkdvx8gk.onstatic.studio/2017/06/07/what-is-story-for/)





“The storytelling monkeys”—that’s an expression my partner Jim has used for years to describe what distinguishes humans from other animals. I always thought it was



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2017/06/07/what-is-story-for/)




			June 7, 2017

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###
			[
				The Illusion of Simplicity			](https://ipa1ewmwkdvx8gk.onstatic.studio/2016/12/14/the-illusion-of-simplicity/)





Can you capture the essence of a brand in a single word? A couple of days ago, a friend in Dallas raised this question, citing



		[
			Read More »		](https://ipa1ewmwkdvx8gk.onstatic.studio/2016/12/14/the-illusion-of-simplicity/)




			December 14, 2016

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