---
title: "Serious Tips for Silly Humor – Character – Experts on Brand Character and Story"
language: "en-US"
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source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2016/09/08/serious-tips-silly-humor/"
content_type: "text/markdown"
---

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### Serious Tips for Silly Humor







								-
						[

							by
										Jim Hardison
									](https://ipa1ewmwkdvx8gk.onstatic.studio/author/jhardison/)


				-

										September 8, 2016










My partner, Jim, has just published his first novel, *[Fish Wielder](https://www.amazon.com/Fish-Wielder-J-R-R-R-Jim-Hardison/dp/0996894314/ref=as_li_ss_tl?s=books&ie=UTF8&qid=1473181452&sr=1-1&keywords=fish+wielder&linkCode=sl1&tag=thliofda-20&linkId=ce9de46f652500c12ee7b029b202f45d)*, an “epically silly epic fantasy of epic proportions.” Of course, I urge you to buy it and read it, but that’s not why I’m writing. As part of the PR effort, Jim was invited to write a guest post for the *Writer’s Digest* website. In it, he offers seven serious tips for writing comedy. And since comedy plays such an important role in a lot of brand communication, I thought you might like to see what he has to say about it. Here is the link:

[7 Serious Tips for Writing a Humor-Filled Novel](https://www.writersdigest.com/online-editor/humor-writing-filled-novel%5D)

From my point of view, all seven tips translate directly to the use of humor in advertising and other brand communication. As always, I would love to know what you think.







								-

							categories:

				[Press](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/press/), [Storytelling](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/storytelling/), [Tips](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/tips/)



















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