---
title: "Is It Better to be Loyal or Honest? TED University 2010 – Character – Experts on Brand Character and Story"
language: "en-US"
canonical_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2011/01/11/video-david-at-ted-university-2009-is-it-better-to-be-loyal-or-honest/"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2011/01/11/video-david-at-ted-university-2009-is-it-better-to-be-loyal-or-honest/"
content_type: "text/markdown"
---

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							![](https://characterweb.com/wp-content/uploads/2019/11/blog_img_thinker-177x300.png)								](https://characterweb.com/blog/)














### Is It Better to be Loyal or Honest? TED University 2010







								-
						[

							by
										David Altschul
									](https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/)


				-

										January 11, 2011




































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