---
title: "Being Juan Valdez – Character – Experts on Brand Character and Story"
language: "en-US"
canonical_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2007/10/16/being-juan-valdez/"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2007/10/16/being-juan-valdez/"
content_type: "text/markdown"
---

[
							![](https://characterweb.com/wp-content/uploads/2019/11/blog_img_thinker-177x300.png)								](https://characterweb.com/blog/)














### Being Juan Valdez







								-
						[

							by
										David Altschul
									](https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/)


				-

										October 16, 2007










You know Juan Valdez: He’s been the rugged, mustachioed icon of Colombian coffee since 1960. That’s when a Madison Avenue ad agency, realizing the potential…

[beingJuanValdez](https://ipa1ewmwkdvx8gk.onstatic.studio/wp-content/uploads/2020/02/beingJuanValdez.pdf)







								-

							categories:

				[Brand Characters](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/brand-characters/), [Juan Valdez](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/juan-valdez/), [Press](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/press/)



















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