---
title: "Who Do You Love? – Character – Experts on Brand Character and Story"
language: "en-US"
canonical_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2007/05/01/who-do-you-love/"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2007/05/01/who-do-you-love/"
content_type: "text/markdown"
---

[
							![](https://characterweb.com/wp-content/uploads/2019/11/blog_img_thinker-177x300.png)								](https://characterweb.com/blog/)














### Who Do You Love?







								-
						[

							by
										David Altschul
									](https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/)


				-

										May 1, 2007










There were compelling reasons to send Juan Valdez off to the old folks home for advertising ex-celebs. The fictional coffee-growing icon had been featured in…

[Authenticity_FastCo_4_07](https://ipa1ewmwkdvx8gk.onstatic.studio/wp-content/uploads/2020/02/Authenticity_FastCo_4_07.pdf)







								-

							categories:

				[Brand Characters](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/brand-characters/), [Juan Valdez](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/juan-valdez/), [Press](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/press/)



















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