---
title: "Mascot Makeover – Character – Experts on Brand Character and Story"
language: "en-US"
canonical_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2006/09/01/mascot-makeover/"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2006/09/01/mascot-makeover/"
content_type: "text/markdown"
---

[
							![](https://characterweb.com/wp-content/uploads/2019/11/blog_img_thinker-177x300.png)								](https://characterweb.com/blog/)














### Mascot Makeover







								-
						[

							by
										David Altschul
									](https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/)


				-

										September 1, 2006










When Pepsico wanted to differentiate its Mug root beer from competing products, it called David Altschul, the co-founder of a small marketing firm called Character…

[FSB_Energize](https://ipa1ewmwkdvx8gk.onstatic.studio/wp-content/uploads/2020/02/FSB_Energize.pdf)







								-

							categories:

				[Brand Characters](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/brand-characters/), [Goldfish](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/goldfish/), [Press](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/press/)



















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