---
title: "Refilling the Role of Juan Valdez – Character – Experts on Brand Character and Story"
language: "en-US"
canonical_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2006/05/02/refilling-the-role-of-juan-valdez/"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2006/05/02/refilling-the-role-of-juan-valdez/"
content_type: "text/markdown"
---

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							![](https://characterweb.com/wp-content/uploads/2019/11/blog_img_thinker-177x300.png)								](https://characterweb.com/blog/)














### Refilling the Role of Juan Valdez







								-
						[

							by
										David Altschul
									](https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/)


				-

										May 2, 2006










After 37 years, Carlos Sanchez is hanging up his poncho. What’s that? You say you’ve never heard of him? Well, you probably do know his…

[player id=2067]







								-

							categories:

				[Brand Characters](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/brand-characters/), [Juan Valdez](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/juan-valdez/), [Press](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/press/)



















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