---
title: "The Light and the Dark of Walmart – Character – Experts on Brand Character and Story"
language: "en-US"
canonical_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2005/11/01/the-light-and-the-dark-of-walmart/"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2005/11/01/the-light-and-the-dark-of-walmart/"
content_type: "text/markdown"
---

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### The Light and the Dark of Walmart







								-
						[

							by
										David Altschul
									](https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/)


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										November 1, 2005










Podcast on CMO (mp3 file), by David Altschul

There was an item in *Business Week* this week about a war-room that Walmart has put together which is basically a PR strategy room which…

[player id=2050]







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							categories:

				[Podcast](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/podcast/), [Press](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/press/), [Walmart](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/walmart/)



















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