---
title: "Problems Worth Solving – Character – Experts on Brand Character and Story"
language: "en-US"
canonical_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2005/09/01/problems-worth-solving/"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2005/09/01/problems-worth-solving/"
content_type: "text/markdown"
---

[
							![](https://characterweb.com/wp-content/uploads/2019/11/blog_img_thinker-177x300.png)								](https://characterweb.com/blog/)














### Problems Worth Solving







								-
						[

							by
										David Altschul
									](https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/)


				-

										September 1, 2005










Most new products are originally designed to serve a functional need. Marketers are brought in—often after the fact—and charged with fashioning a veneer…

[cmo](https://ipa1ewmwkdvx8gk.onstatic.studio/wp-content/uploads/2020/02/cmo.pdf)







								-

							categories:

				[Press](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/press/), [Starbucks](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/starbucks/), [Story Theory](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/story-theory/)



















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