---
title: "The Balancing Act of Building a Character – Character – Experts on Brand Character and Story"
language: "en-US"
canonical_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2005/07/04/the-balancing-act-of-building-a-character/"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2005/07/04/the-balancing-act-of-building-a-character/"
content_type: "text/markdown"
---

[
							![](https://characterweb.com/wp-content/uploads/2019/11/blog_img_thinker-177x300.png)								](https://characterweb.com/blog/)














### The Balancing Act of Building a Character







								-
						[

							by
										David Altschul
									](https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/)


				-

										July 4, 2005










Virtually every brand character is originally created as a tactical, short-term effort to solve a specific advertising problem. But if the character strikes a chord…

[BalancingAct09](https://ipa1ewmwkdvx8gk.onstatic.studio/wp-content/uploads/2020/02/BalancingAct09.pdf)







								-

							categories:

				[Brand Characters](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/brand-characters/), [California Raisins](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/california-raisins/), [Press](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/press/)



















### Return to all posts