---
title: "The Mystery of the Missing Ad Icons – Character – Experts on Brand Character and Story"
language: "en-US"
canonical_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2004/09/20/the-mystery-of-the-missing-ad-icons/"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2004/09/20/the-mystery-of-the-missing-ad-icons/"
content_type: "text/markdown"
---

[
							![](https://characterweb.com/wp-content/uploads/2019/11/blog_img_thinker-177x300.png)								](https://characterweb.com/blog/)














### The Mystery of the Missing Ad Icons







								-
						[

							by
										David Altschul
									](https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/)


				-

										September 20, 2004










Scanning the list of nominees for the Advertising Hall of Fame, I’m struck first by the omissions—and what they tell us about brand Characters.

[Brandweek0904](https://ipa1ewmwkdvx8gk.onstatic.studio/wp-content/uploads/2020/02/Brandweek0904.pdf)







								-

							categories:

				[Brand Characters](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/brand-characters/), [Press](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/press/)



















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