---
title: "Brands with Character – Character – Experts on Brand Character and Story"
language: "en-US"
canonical_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2004/05/01/brands-with-character/"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2004/05/01/brands-with-character/"
content_type: "text/markdown"
---

[
							![](https://characterweb.com/wp-content/uploads/2019/11/blog_img_thinker-177x300.png)								](https://characterweb.com/blog/)














### Brands with Character







								-
						[

							by
										David Altschul
									](https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/)


				-

										May 1, 2004










As she struggled to revamp Georgia-Pacific Corp’s Angel Soft toilet tissue in 2003, Jill Mattos had to reckon with the angel problem. It seemed like…

[FastCompany_Fara_Warner_20040501](https://ipa1ewmwkdvx8gk.onstatic.studio/wp-content/uploads/2020/02/FastCompany_Fara_Warner_20040501.pdf)







								-

							categories:

				[Angel Soft](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/angel-soft/), [Brand Characters](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/brand-characters/), [Press](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/press/)



















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