---
title: "Pepsi Enlists Canine Help – Character – Experts on Brand Character and Story"
language: "en-US"
canonical_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2002/11/26/pepsi-enlists-canine-help/"
source_url: "https://ipa1ewmwkdvx8gk.onstatic.studio/2002/11/26/pepsi-enlists-canine-help/"
content_type: "text/markdown"
---

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### Pepsi Enlists Canine Help







								-
						[

							by
										David Altschul
									](https://ipa1ewmwkdvx8gk.onstatic.studio/author/daltschul/)


				-

										November 26, 2002










The North American division of the Pepsi-Cola Company is going to the dogs – to a dog, more specifically – to help stimulate sales of one of…

[NYTMug_StuartElliott_20021126](https://ipa1ewmwkdvx8gk.onstatic.studio/wp-content/uploads/2020/02/NYTMug_StuartElliott_20021126.pdf)







								-

							categories:

				[Brand Characters](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/brand-characters/), [Mug Root Beer](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/mug-root-beer/), [Press](https://ipa1ewmwkdvx8gk.onstatic.studio/tag/press/)



















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